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B2B Golf Connection

Tuesday, July 21, 2015


Golf, an adventure through greens, fairways, bunkers, and other hazards, remains one of the greatest ways to build and maintain solid business relationships. 

Golf teaches you about a person's reactions in adversity—how they deal competitively with situations… I'm not worried about their skills as a player, but rather how they conduct themselves, as golf, like business and life, will test you in a multitude of ways. 
 - David Rynecki, former golf and business journalist and author

The way a person plays golf speaks volumes about the way they approach their business as professionals. Reasons business leaders use to conduct business: 
  • - Anyone of any age can play
  • - The handicap system used in scoring anyone of any capability can play with other more experienced golfers
  • - During a 2-4 hour game there is plenty of time to talk
  • - Build relationships and learn a person’s character
  • - In golf the culture is one of rigorous honesty
Savvy business people understand the strategic potential of golf; they plan and execute their playing as carefully as they do any other aspect of their business. 

Register today for the 1st Annual Golf Connection and learn what savvy business people understand about the doing business on the golf course.  This event is structured to connect experienced business leaders with emerging business owners (i.e. Prime contractors with subs, Business leaders with small business, etc.). 

The event opens with appetizers and networking during  registration. Golf Pro Danny Hughes will give a keynote on success lessons for golf, business and life. Following the brief keynote address, participants will be connected with a business leader who will share secrets of business success during a nine hole round of golf.  Participants will be paired off in teams of four and the emerging leaders will switch places mid-point, giving each participant time to share with two business leaders during the course of play. To complete the event all participants will meet again in the club house for a buffet dinner and more networking and discussion on lessons learned.


Image Credit: Heritage Todd Creek Golf CourseEvent Date: August 25, 2015
Location: Heritage Todd Creek Golf Course
Fees: $80.00
Schedule of Events
Networking and check-in: 3:00-3:30 p.m.
Shot gun start: 4:00 p.m.
Dinner: 6:30 p.m.




Hosted by:

               

For Assistance or questions:

     Teri Sanchez
     Program Management Coordinator
     Brighton Economic Development/North Metro Denver SBDC
     tsanchez@brightonedc.org
     303-655-2150 

     Joseph Serna
     Program Director
     USDOT Small Business Transportation Resource Center West Central Region
     303-290-6611 ext. 29 

     LeRoy Romero
     State Director Minority Business and Women's Office
     Colorado Office of Economic Development & International Trade
     L.Romero@state.co.us
     303-892-3764

Midsummer Marketing Madness at the North Metro Denver SBDC

Wednesday, June 03, 2015
Marketing is ever evolving, and if want to continue to connect with your customers, you need to expand your skills on a regular basis. That’s why the North Metro Denver SBDC is offering our “Midsummer Marketing Madness” series. Throughout June and July, for just $15 per session, you’ll get up-to-the-moment training of different aspect of sales, marketing and more! 

It’s summer and we know that you may have a vacation planned, whether that’s camping, a road trip or some other adventure, so we’re running several of these classes more than once. These are all evening classes, from 6:00 - 8:00 pm, so hopefully that will make it easier for you to attend.

If you’re planning on taking multiple classes, take advantage of our special pricing and take as many of the Midsummer Marketing Madness classes as you’d like for just $50! *You must call our office at 303-460-1032 and ask for the special pricing!*

Here’s our lineup for Midsummer Marketing Madness (click on the date to register):
Branding: What Really Matters for a Small Business
Dates: June 8, July 22
Discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition.
The Selling Entrepreneur: Nobody Told Me I'd Have to Sell
Dates: June 9
This workshop acknowledges that many entrepreneurs ARE their company’s sales force. Even if they have a small sales team, the owner is the one person in the company that lives and breathes new customer generation…but not at any cost…new business developed AT higher margins that are PROFITABLE.
Maximize LinkedIn
Dates: June 10, July 15
This curriculum is designed to show you not only how to utilize LinkedIn as a powerful, proactive prospecting tool, but also as a way to get introductions to hard-to-reach decision makers and actually set appointments with new prospects in your calendar each week.
Video Marketing
Dates: June 11, July 14
Are you struggling to stand out from your competition in a crowded marketplace? Do you find your existing marketing isn’t working as well as you’d like it to? Do you want to convert more prospects into customers? If any of these concerns apply to you, video marketing might be the answer.
Pinterest – Pinning for Profit
Dates: June 15, July 30
How to use Pinterest to generate leads and increase website traffic for your business. Learn how to set up an account, post to Instagram and share onto multiple platforms, and how to optimize your content to increase followers.
Instagram-Content is King, but Pictures Wear the Pants
Dates: June 16, July 20
How to use Instagram to grow your audience and market your business. Learn how to set up an account, create and post visually engaging content, create boards, repin additional, relevant content, and optimize content for your audience to create quality engagement and third-party advocates.
Social Media Made Simple
Dates: June 17, July 21
Learn how to effectively market your business with social media without wasting your precious time.
Effective Networking- What to do if Your Networking is NOT Working
Dates: June 17
This session provides an overview on the framework for building an on-going stream of qualified referrals and strengthening confidence in networking.
An Introduction to Twitter for Small Businesses
Dates: June 18, July 27
With people wanting information instantly you want to know how to provide accurate, timely and relevant information to your audience.
CPR for Your Management Team
Dates: July 8
CPR for Your Management Team teaches the simple steps you need to follow to improve employees’ performance.
Hiring and Handling Employee Issues as a Small Business Owner
Dates: July 9
Starting a business is hard work, but keeping it running after your initial success can be even harder. One of the oft-overlooked areas that can turn your dream into a nightmare is knowing the rules and requirements for hiring and managing employees as your business expands.
Build Your Own Marketing Toolkit
Dates: July 13
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
Utilizing Facebook for Small Businesses
Dates: July 16
Every social media platform is different as to how you inform current clients and engage new ones. Creating a social strategy will ensure you create the best impact for your business. Join us to learn how to define your goals and metrics.  Learn the steps you can take regularly to reach those goals and best practices for execution. What do all of those numbers mean? You will also learn how to use analytics to decide what is working for your business.
Cash Flow Boot Camp
Dates: July 23
Retail is a blend of art and science.  As the store owner you understand your customers and what they want: you provide a point of view and a taste level, the ART.  The SCIENCE involves understanding how to maximize the merchandise you bring in to support your vision.  Inventory control is the best investment you can make for your store; Poor inventory management is the #1 reason retailers fail.  And 1/3 of stores that fail are actually profitable but don’t have enough cash flow to run the business.
Endless Referrals
Dates: July 23
This session will focus on easy-to-adopt behaviors and techniques to attract more new clients and customers to your business through referrals and introductions from your existing customer base as well as strategic partners and prospective clients and customers.
The Power of Email Marketing
Dates: July 28
        Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Learn how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement.
Negotiation with the Savvy Buyer
Dates: July 29
Have you ever come out of a negotiation with a buyer and felt like they got everything they wanted and you got nothing? Buyers negotiate everything from time of delivery to cost to the scope of the project. And they’re good at it! Negotiation has become a way of life.
4 Essentials Steps to Successful Government Procurement
Dates: August 4
There are many opportunities to grow your business through federal, state, and local government procurement but most business owners don’t understand the steps necessary to be successful. Colorado Procurement Technical Assistance Center (PTAC) is a free resource to any business wanting to do business with governments.
Tax 101
Dates: August 5
This workshop will focus on learning the basics of business taxes, including forms of different business entities, business use of home and car, record keeping, Schedules C, SE, and ES, Form 1040 and more.
HR, When You Don’t Have an HR Department
Dates: August 12
Did you know that even if you have just one employee, you have 17 federal laws you have to follow? As a Small Business Owner without a Human Resources Department, you are probably the person dealing with various HR issues.

Consultant Feature - Jesse Esparza

Wednesday, May 06, 2015

Jesse Esparza has been consulting with the North Metro Denver SBDC for about 8 years now. He has a long and varied career that he draws upon during consulting sessions, as well as bilingual skills he puts to use teaching classes.

In the video embedded below, Jesse offers up some common hurdles for entrepreneurs to beware of as well as some great tips for getting started as a business owner.


Subscribe to our YouTube channel to stay up to date with what our center is doing, get more information about our consultants and more!


Are Business Plans Dead?

Wednesday, April 22, 2015
by Kat Rico

Business plans have long been touted as the method for success if you are starting a new venture, but is the traditional business plan dead? Many entrepreneurs are intimidated by the idea of creating a document that can end up being in excess of 30 pages, let alone determining which sections they need and what goes in them. It’s also easy to assume that if you’re a small business (whatever your definition of small is), you don’t need a business plan, especially if you’re not seeking financing. 

So do you really need a business plan?
Short answer: Yes.


A business plan should be a guiding document for your business as a whole. It is not a static document that you create once, leave and never look at again. Your business plan should be what guides your vision and drives actions for all the decisions your business will make. Ideally, you should be revisiting your business plan at least annually, maybe even quarterly, to make sure you are on the right track. 

Does it need to be a massive 30 page document?
Short answer: Maybe not.

Not all businesses are the same, so it make sense that not all business plans need to be the same. Following are key elements you should have in any business plan, traditional or not:
Executive Summary – This is a short summary of what is in your plan, including what your vision for your business is, what your product or service is, and who will buy it. Do yourself a favor and write this section last, even though it is at the front of your plan.
Marketing Plan – Include information about the demographics of where you will be doing business and who your customers are, as well as how you will reach them (flyers, social media, website, events, etc.).
Operations – Give a snapshot of what the day-to-day practices of your business will look like, who will be your suppliers and who your key partners are.
Financials – This is arguably the most important part of your business plan. Where is the money coming from, where is it going, and how long will it take for your business to be profitable? Be honest about this section, overinflating numbers won’t do you any favors in the long run.
Goals – Use the SMART framework for setting your business goals for the next year, three years and five years out. This will help guide your decisions in the meantime and give you something to celebrate when you hit milestones.

While a traditional business plan may be overkill for some businesses, it is a very important guiding document, and the look of it will vary depending on how it is being used. You may even end up with two or three versions of it, one for you as the business owner, one to show to potential investors, and one for your management team.

Don’t let the process of writing this plan intimidate you! It is best that you, as the business owner, write this plan yourself as opposed to hiring someone to do it for you, because the plan will mean more to you in the end. There are templates available for free online to get you started, and the North Metro Denver SBDC is here to help with free, confidential one-on-one consulting, as well as classes designed specifically to help you write a business plan.

Volunteer Profile - Chris McCloskey

Wednesday, April 15, 2015

Chris has recently joined the North Metro Denver SBDC team as a volunteer writer and photographer for our Success Story series. The first story she wrote for our center was for Deltech, Inc., read their story at: Deltech Inc. Success Story. She is an author of children’s e-books and came to the SBDC for social media marketing assistance and found her writing skills could be used to give back to the SBDC.


Currently, Chris teaches English as a Second Language (ESL) at the Cold Creek Academy, but previously she taught with Front Range Community College (FRCC) for 22 years. As an FRCC instructor, she taught both English and ESL. When she’s not writing or teaching, Chris works with her husband to raise guide dog puppies for the blind.

Welcome Chris and thank you for your efforts on behalf of the North Metro Denver SBDC!

Deltech, Inc.

Tuesday, March 31, 2015
Deltech, Inc.
Owner: Mary Stevenson

Story written by: Chris McCloskey
Photography: Chris McCloskey and courtesy of Deltech, Inc.


Deltech Inc. designs and builds furnaces for the production of scientific products, from laboratory implements to semi-conductor components.

Deltech is a small, family-run company with a large impact. It began in 1968 as an engineering services company for the mining industry. The co-founders, Calvin L. Stevenson and Donald J. Drinkwater, were mining engineers. Deltech built its first furnace for Coors Tek, then known as Coors Porcelain. Their second customer was Los Alamos National Laboratories. 

Mary Stevenson, Calvin Stevenson’s wife, is the current president of Deltech and their son, a master’s-level mechanical engineer, is Deltech’s engineering manager.  Stevenson explains the company’s focus, “We listened to what the ceramist wanted to accomplish and what his processes involved, and then set out to design and build the furnace to help him do the job.” 

In the 1990’s, Deltech supplied lab furnaces for use in processing semiconductors and fuel-cell, biomedical, and fiber-optics components. In 2000, the company built its largest furnace for use in the manufacture of a composite mirror for the Jet Propulsion Laboratory’s F.I.R.S.T. project. Stevenson describes the most interesting product Deltech designed and built as a positive-pressure furnace for the National High Magnetics Lab at Florida State University.  Stevenson adds, “Deltech was the only bidder for this job, which is not uncommon.” Today, Deltech furnaces can be found at universities and laboratories worldwide.  Stevenson said, “The company’s best advertisement has always been the referrals received from its customers.”

As Deltech celebrates its 47th anniversary, Stevenson looks back on an exciting track record for leading industrial scientific manufacturing and learning how to translate their expertise into business success.

In 2007, the company’s accountant pointed out that Deltech’s high-end production and position in the competitive market were not reflected in the company’s profits. At that point, Stevenson attended a meeting of the Adams County Economic Development Council where she heard about the services of the Small Business Development Center.  

The North Metro Denver SBDC matched Stevenson with a manufacturing consultant who began working with her from the first meeting, providing specific ideas for a business plan to align the sides of engineering and accounting. The consultant was able to translate his years of experience working in manufacturing into innovative solutions for Deltech’s financial stability.  After fully utilizing this consultant’s production expertise, Stevenson was referred to a consultant who specializes in marketing. This consultant joined the effort to provide Deltech with insight on effective advertising, competition research, and market analysis.


Today, Stevenson describes the high point of the company’s progress as providing the next generation the ability to take over the business in terms of engineering education and experience, combined with a solid grasp of business finances and marketing. 

Deltech’s trademark, “We Build the Furnace to Fit Your Need” is stronger than ever.